Email marketing is a great way to stay in touch with your customers and keep them updated on your latest products or services. It can also be used to build relationships with potential customers or to generate new leads. Email marketing is an effective way to reach out to your target audience and promote your business.

Email Marketing Is A Must

Digital marketers, coaches, trainers, consultants, and all other internet marketers are focused on Facebook Ads, Google Ads, LinkedIn Ads, YouTube Ads, and Twitter Ads. All the money that these people spend on ads is to generate leads but what do they do once they HAVE the leads?

They try to sell them their products and services once or twice and then forget about them and that is a BIG Mistake! When you spend so much money in acquiring that lead then you must retarget them via email till they eventually convert to become their client and that takes time.

In other words, you can run many marketing campaigns on Facebook, Instagram, YouTube, Google, Twitter, and LinkedIn and drive direct traffic to your product page, but people DO NOT BUY instantly. They need to be nurtured over and over again before they make a decision to BUY. And that’s WHY, you need to store their contact information in your Email Marketing tool. Once you have collected these leads, then you can nurture them, and build a relationship with them, so that eventually, they trust you enough to buy your recommended products.

Example:

Suppose you are spending $100 a month on Facebook ads (or any other paid advertising platform) to get new traffic. Instead of collecting their email and name, you DIRECTLY take them to your product page.

So, $100 gets you, say 50 people to visit your product page. And out of the 50 people, 1 person ends up buying your product. What about the rest of the 49 people on whom you spent equal money to get to your website?

You lost all of them when they could have become your customers in the future. This loss happened only because you did not collect their email addresses. You have to understand that people don’t make buying decisions in a jiffy.

Conclusion

Email marketing is a must for business success. It allows businesses to reach a large number of potential customers quickly and easily. Email marketing can also be very affordable, making it an excellent choice for small businesses or businesses with limited budgets. email marketing is an effective way to reach out to your target audience and promote your business.